Squaw Valley is gearing up to host the 48Straight from February 8 to 11.

The event is billed the  “loudest show on snow,” and is a weekend of on-snow and off-snow activities designed to celebrate the mountain culture, including ski and snowboard cross racing and halfpipe competitions, over a dozen live concerts, street parties, fashion shows, film festivals, and environmental expos. The event emerged from the consolidation of the Jeep King of the Mountain Series and The Ski Tour.

The event kicks off on Friday February 8 and Saturday February 9, when the snowboard cross and ski cross racing get underway during the Jeep King of the Mountain competition. There is US$250,000 on the line along with a set of keys to a brand spanking new Jeep. The halfpipe competition will take place on Sunday February 10 and Monday February 11 at Squaw Valley’s Mainline Park.

Coverage for the action will be televised nationally on February 23 and 24 on CBS Sports and on nationally syndicated television begging February 23. Be sure to check your local listings for times.

For a full schedule of the events and to purchase tickets, visit www.48straight.com